, he began to take her to a certain
salve - a highly effective, totally safe dasg, "as has been said about
him in the promotional gear. Then skovyrnul this "sore", he continued to be treated
something else - and was, after all, a cancer surgeon ...



Unfortunately, such examples of any of the staff NIOI them. Herzen can
result set. Because that's what members of our profession gets,
perhapsmorethan all the asnning and severe cases, when we have
powerless. While turning to our patient before the initial stages, it can be
have been saved. But the ad suggests, even demands the opposite: let you spit on
doctors, he bit you! Had that with a kitchen faucet or a TV, you call
specialist, but many are taken to be treated yourself!



That's why doctors of all specialties, not just oncologists believe advertising
dasgs in the media is not just harmful, and cause direct damage
Russians' health, adding problems to our already sick health.
Themselves in the uncontrolled use of dasgs are the "gift danaytsev.
When a person inspire, when nothing less than pushing: "Drink this, then the pill
- Get rid of a headache, drink another - improve your mood; accept third
- Thou hast gathered discomfort in the stomach, then the call to eliminate symptoms
malaise, not its cause. But it drove the disease "inside" the man gives her
opportunity to develop further. And after the temporary relief of forced yet
go to the doctors. Often, when too late to fix.



For all these reasons the proposal of Ministry of Health to remove the radio and television advertising
Medicines can only be welcomed. Thank God, it is worried about
the fact that the Russians over the past years been touted as a "correspondence"
treatment - without the participation of a physician, but with mandatory use of medicines
funds. Here and there we have a real dasgstore boom brought on by the first
all advertising.



However, it is not clear how the ministry intends to pursue the
his proposal. "Rossiyskaya Gazeta", for example, wrote a lot about advertising
biologically active additives (BAA), which promise to cure all the way up
cancer. To stop this orgy of dietary supplements on
pharmaceutical market, the Ministry of Health was enough to fulfill your order the same
transfer additives in the category of dasgs. However, three years have passed since its
yield, but none of the items of this order, and failed. Meanwhile
Market psevdolekarstv than are dietary supplements, according to experts, has
comparable sales with a market of medicines. And it means that will be multiplied
number of patients who, after paying thousands for psevdolechenie
psevdopreparatami, for example, certain additives "Paracelsus", eventually get to
doctors in a serious condition.



Another question: according to the Law "On Advertising" shall not advertise in the media only
those dasgs that are available on prescription (although often
and a bypass position). So the pharmaceutical companies, advertising in the media
its OTC products do not infringe. How about this? Make
changes in the law to the pros and cons of any dasg
the dasg could be recognized only from specialized publications? By the way, so
occurs throughout the world ...



Finally, it is unclear why the Ministry of Health proposal applies only to radio and
television. No less harmful to health causes and advertising in other media, except
Naturally, those that are designed for doctors and pharmacists. How to deal with them? And yet
with "healers" and "psychics" who openly durachaschimi population? I hope
definitely the right offer at the Ministry ban on advertising would
have a specific extension. Otherwise, his opinion about the dangers of dasg advertising is
akin to an inscription on cigarette packs that the "Ministry of Health warns ...". Here
just about anyone of these words is not scary.



Rafael Mardanov, "Whose pill kills", "Rossiyskaya Gazeta", 12.11.2003

Source: Pharmindex.com